One Percenters for Champagne Equality

One Percenters for Champagne Equality was the name of the team I rode with in the Riverwest24. The branding campaign for our first entry in the event included custom-labeled sparkling wine, a web site, and helmet. The following year we mocked a Milwaukee ordinance that forbids fancy riding on city streets.

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Let them drink Champagne
Champagne Equality web site home page
Champagne Equality web site home page
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I made it onto Fox News wearing this helmet
Ride Fancy
Ride Fancy